About the San Diego Social Diary Owners

Credentialed, Experienced, Respected, Social Coverage Pioneers!

photo courtesy of Sean Capshaw of www.Resolusean.com

Scott Johnston, BBA, SDPD OFCR (RET.) -

Co-Owner, Editor and Photographer, for SD Social Diary Magazine and San Diego Social Diary Collector's Editions

Jeanne Jones refers to Scott Johnston as the Mayor of La Jolla!

Scott Johnston is committed to covering the finest charity and private events in San Diego.

In his career job as a police officer, Scott Johnston has received numerous prestigious awards for community service and bravery in his 32 years of distinguished duty for the San Diego Police Department including the Purple Heart Award for exceptional bravery.

Scott's other numerous awards and commendations that Scott has received include a lifetime community service award from City Council President Scott Peters, a Special Recognition Award for going beyond the call of duty from the BirdRock Town Council, and two Life-Saving Awards from the San Diego Police Department.

Scott is also a member of the San Diego Police Officers Association.

Scott is well known in the community. Not just for being the most handsome former cop and now co-owner of The Social Diary and its subsidiaries, but the most helpful gentleman. He can’t go anywhere without helping someone, or getting thanked for helping someone.

Scott has also helped at numerous charity events and donated photos for many charities' benefit. One particular charity, CrimeStoppers, has been a favorite of Scott’s. Scott has directly participated by acting in re-enactments that have aired on Fox 6 News and KFMB CBS 8.

As a police officer, Scott was frequently interviewed at crime scenes for newscasts.

In his spare time Scott likes to surf 15 foot waves, train Kima the Service Dog , practice martial arts, act, perform technical advising and stunt work for movies and TV, and love the loves of his life, Margo and Kima!

Margo Schwab, BA, MBA - Co-Owner, Editor, and Director of Social Media for SD Social Diary Magazine and San Diego Social Diary Collector's Editions

Michelle Parente calls Margo Schwab the 'Social Doyenne' in San Diego.

Margo Schwab has covered charity and private events for 23 years as a society editor, reporter and photo journalist for numerous publications including Ranch & Coast Magazine, San Diego Home & Garden Magazine, Seasons (a former Social Insert to the L.A. Times) Good Times Magazine, La Jolla Light Newspaper, La Jolla Village News, the Sun Newspaper, Rancho Santa Fe Review Newspaper, La Jolla Today Magazine,Good Times Magazine, Southern California Golf Magazine, and Career College Central Magazine.

Margo Schwab in addition to her current positions at San Diego Social Diary, Margo is the society editor/ reporter for:

San Diego Metro Magazine

Articles over the years have included social reporting, worldwide golf tournaments, exclusive interviews with celebrities, travel, and fashion.

Margo has been featured in the San Diego Union Tribune, Forbes Magazine, BBC, Discovery Channel, KFMB or CBS News 8 TV, KUSI TV, FOX 6 News, KGTV, University of San Diego Magazine, The Roger Hedgecock Show on radio, The New York Myke Show as radio host,, Discover San Diego, San Diego County 619, Eye on L.A. National with Jann Carl, San Diego Home & Garden Magazine, Ranch & Coast Magazine, San Diego Parent Magazine, Sun Newspaper, Voice of San Diego, La Jolla Light, La Jolla Village News, Rancho Santa Fe Review, the cover for San Diego Woman Magazine and Good Times Magazine, Baywatch, Step Into Liquid, California Cuisine with Chef Bernard Guillas, California Destinations and numerous travel productions for TV news and Newspath.

In 2000 Margo and Scott decided to progress forward to internet magazine coverage. The result has evolved into the charity and San Diegan accoladed on-line magazine called San Diego Social Diary Magazine and its many subsidiaries under The Social Diary LLC . The subsidiaries including , La Jolla Social Diary Magazine, Beverly Hills Social Diary Magazine, Hollywood Social Diary Magazine and beyond are the first social coverage in San Diego to 'go green.'This endeavor has skyrocketed into the “go to” site for coverage of San Diego’s premiere parties and charities.

Margo has contributed thousands of photographs to many charities including the Humane Society of the United States, the Moores UCSD Cancer Center, the Arthritis Foundation, the Zandra Rhodes Textile Museum in London, the San Diego Historical Society and so many more.

For charities, Margo has emceed, volunteered, photographed, been a menu judge, wave runner rider participant, a beauty contest judge, a hat judge, a fashion model, and a competitive surfer.

Margo enjoys helping others, volunteering, cooking, and traveling with her husband Scott and Kima.

Margo Schwab and Scott Johnston have personally contributed thousands of dollars collectively to the Salvation Army, the La Jolla Playhouse, the Geffen Theatre, Make A Wish San Diego, FCC, Vista Hill, the Humane Society of the United States, the San Diego Humane Society, the Arthritis Foundation San Diego Chapter, St. Jude Hospital, the San Diego Food Bank, the Jewish Family Services, The National Food Bank, Center for Community Solutions San Diego for domestic violence victims, the American Red Cross for Katrina victims, the Genesis Awards, Dolphin Quest, the Police Officers Association of San Diego, Rancho Coastal Humane Society, the Moores UCSD Cancer Center, La Jolla High School, the Multiple Sclerosis Society, Japan Earthquake and Tsunami Relief, and many more organizations.

Photo donations to charitable organizations have included San Diego Crime Stoppers, the Moores UCSD Cancer Center, the San Diego Historical Society, Las Patronas, Mama's Kitchen, Liquid National Ball, the Arthritis Foundation San Diego Chapter, the Rainforest Alliance, Zandra Rhodes Fashion and Textile Museum in London, San Dieguito River Park, Big Brothers Big Sisters San Diego, and so many more.

Product donations have included these charitable organizations: Bishop's School, Moores UCSD Cancer Center,

Participation as a model, surfer, waitress, food judge and other interesting volunteer jobs have included these organizations, the American Heart Association, St. Madeleine's Sophie's Center, San Diego Rescue Mission, Vista Hill, Jewish Elders, Zandra Rhodes Fashion and Textile Museum, Helen Woodward Animal Center, the Moores UCSD Cancer Center, and many more.

Mission Statement: To inform, to educate, to benefit communities and individuals.

Margo and Scott salute the many wonderful San Diegans who contribute so much to the community.

Bravo!

San Diego Social Diary Magazine and Margo Schwab and Scott Johnston have been featured in the SanDiego Union Tribune, Forbes Magazine, BBC, Discovery Channel, KFMB News 8 TV, KUSI TV, FOX 6 News, KGTV, University of San Diego Magazine, The Roger Hedgecock Show, The New York Myke Show, Discover San Diego, San Diego County 619, Eye on L.A. National with Jann Carl, San Diego Home & Garden Magazine, Ranch & Coast Magazine, the Malibu Times Newpspaper, San Diego Parent Magazine, Sun Newspaper, La Jolla Light, La Jolla Village News, Rancho Santa Fe Review, the cover for San Diego Woman Magazine, Voice of San Diego, Baywatch, California Cuisine with Chef Bernard Guillas, Destination Southern California DVD, Good Times Magazine, Career College Central, and numerous television news travel productions.

San Diego Social Diary Magazine, Margo Johnston, Scott Johnston and Kima are or have been featured on:

SD METRO Magazine, The San Diego Opera, Las Patronas Jewel Ball, Town & Country Magazine, Scripps Mercy Hospital and Leonard Simpson's 10 Best Dressed in San Diego, Arthritis Foundation of San Diego, St. Madeleine Sophie's Center, The Kymberli and Vaughn Parker Family Charitable Foundation, A New Parth, Ronald McDonald House Charities, Moores UCSD Cancer Center Luau & Longboard event, La Jolla Beach & Tennis Club, Rainforest Alliance, The International Seakeepers Society, San Diego Magazine, La Jolla Chamber Music Society, La Jolla Music Society, University of San Diego Magazine, KPBS, Jordan Art Couture, the Cheetah Conservancy Foundation, San Diego Humane Society, P.A.W.S. aka Pets Are Wonderful Support, Gretchen Productions, The Reader of San Diego, the San Diego Union Tribune, Sign on San Diego, SDTheatre.com, Ranch & Coast Magazine, Leonard Simpson's Fashion Forward, La Jolla Light, La Jolla Today Magazine. La Dolce Idea with Sabrina, Jemima Garcia Designs, L.A. Fairchild, KUSI News, Vista Hill, San Diego Rescue Mission, Zandra Rhodes Fashion Shows, FCC aka Fashion California College, the BBC, KFMB CBS 8, News 8, Discover San Diego, Muscular Dystrophy Association, Fox 6 News, San Diego News 6, La Jolla Light, La Jolla Village News, Rancho Santa Fe Review, San Diego Woman Magazine, Cuisine of Southern California with Chef Bernard Guillas, After the Finish Line Newsletter with Dawn Mellen, the feature film Step Into Liquid, Baywatch, RosieTisch.com The Roger Hedgecock Radio Show, Eye on L.A. Tahiti segment with Jann Carl.